In an implementation of Google Analytics without User ID function, unique users ate counted each time the content on this website is used by another device and for each new visit. For example, a search on the mobile phone one day, a purchase on a laptop five days later and a customer service request on a tablet a month later are counted as three unique users in a standard implementation of the Google Analytics – although all these events occur with the same online account. Even if you can gather data about these events and entities, one can not determine whether there are any relationships between them. The only thing you see is the independent data points.
When implementing User ID it is possible to identify related events and entities and connect these seemingly unrelated data points. The same search on a phone, the purchase of a laptop and re-engagement on a tablet, that previously looked like three unrelated events unrelated entities, can now be understood as three related events on related entities. This provides a context for your analysis and a holistic overview of your users and their behaviors. This site does not currently enable Used ID in the reports.
Display Advertising, demographics, and interests
With advertising features Google Analytics can activate features in Analytics, which is not standard in the common implementation. Advertising features include the following:
Remarketing with Google Analytics
Display Reporting for the Google Display Network
Integrations with DoubleClick platform
Google Analytics demographic and interest reports
These are enabled on the this blog making it possible for Google Analytics to collect data on traffic through Google’s advertising cookies and anonymous identifiers, in addition to the data collected through a standard Google Analytics application.
Activated advertising functions: Display Advertising, demographics, and interests.
Visitors may opt out of advertising from Google Analytics for example with NAI tool for inactivation of interest-based advertising, or this plugin.
GDPR = General Data Protection Regulation is the EU’s new data protection regulation from May 2018. It is intended to protect the individual’s right to privacy.
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